Unjust Badger Cull
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Unjust Badger Cull

Cases of the cattle disease Bovine TB have been steadily rising in the UK for many years, and the government have decided to deal with the problem by implementing a pilot scheme throughout the counties of Somerset and Gloucestershire for badger culling. The pilot scheme aims to cull 5,000 badgers, 90% of which will be … Continue reading

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Not So Innocent
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Not So Innocent

I’ve always been a big fan of Innocent Smoothies. They taste delicious, they’re healthy, they sometimes come with little hats and they always come with jokes and witty quips on their bottles. What’s not to like? Well, a month ago I would have simply answered that with “well, they’re pretty overpriced and they’re not organic” … Continue reading

Cool things

The Earth Charter

Last night I found out about something amazing. It’s this international document called The Earth Charter. I feel it is most succinctly described by the official website: The Earth Charter is a declaration of fundamental ethical principles for building a just, sustainable and peaceful global society in the 21st century. The Earth Charter Initiative. It … Continue reading

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Ethletic Trainers

This may look like a Converse shoe, but it’s actually an Ethletic. Now I would usually have qualms about the copy-cat nature of this, but these shoes have some serious credidentials worth taking into consideration. They’re made of Fairtrade and organic cotton, and the soles are Fairtrade and FSC rubber, and they are assembled in … Continue reading

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Innocent?

In my last post, I wrote about cute ‘product image’ and use of humour making green products more lovable and successful. And of course you can’t really talk about this cutesy friendly style of marketing without mentioning who brought it to popularity: Innocent Smoothies. I love Innocent smoothies. They have adorable ingredients lists reassuring the … Continue reading

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Bright green and rolling in it

There’s this bizarre thing where all too often you see really ethical innovative things that just aren’t that successful because their marketing, packaging, advertising and general PR just aren’t very good. It’s really annoying. I think it’s because they’re run by people who have admirable passion but little business skill. Anyway, here are my favourite … Continue reading