Positive Media, Positive Reinforcement

Conventional environmentalism relies on persuading people not to do things, or to do things so other things don’t happen. People don’t seem to be responding to this “we need to do this quickly to avoid disaster” approach, at least not with the scale and speed required. Of course it’s ridiculous, and we really should, but we’re … Continue reading →

The Psychology of Change

Since the ‘70s, a growing body of people around the world have been sensing and observing that the way we treat our home planet is wrong. Unethical, unworkable, unfair, unsustainable… At first a trickle, then a stream, now a fairly hefty current of “alternative” or “ecologically minded” people are pushing against the mainstream. What I’m … Continue reading →