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Innocent?

In my last post, I wrote about cute ‘product image’ and use of humour making green products more lovable and successful. And of course you can’t really talk about this cutesy friendly style of marketing without mentioning who brought it to popularity: Innocent Smoothies. I love Innocent smoothies. They have adorable ingredients lists reassuring the … Continue reading

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Bright green and rolling in it

There’s this bizarre thing where all too often you see really ethical innovative things that just aren’t that successful because their marketing, packaging, advertising and general PR just aren’t very good. It’s really annoying. I think it’s because they’re run by people who have admirable passion but little business skill. Anyway, here are my favourite … Continue reading